For anyone who is looking to make money from any form of Internet marketing, be that affiliated sales, network marketing, e-book/information product sales or direct selling the basic requirements are the same.

• Provide informative website content, that builds rapport with your website visitors.
• Produce Internet content (web pages) that are accessible to the website search engines so that visitors can find your content.
• Create an email list of visitors to your website, so that you send further information anf offers. This is THE most important aspect to your marketing activity. If you can build an email list from your website visitors, ie. from people to whom you’ve already provided valuable information, then you have a potential gold mine for future marketing activity.
• Produce content for your website based on known search statistics, i.e. know what searches people are already making, provide content that meats this demand and you will be guaranteed free visitors direct from the search engines.

OK, so what tools do you need to use to provide this website content, and start building your list of interested visitors.

• Website Authoring Tool - e.g. Wordpress
• Website Host Account - e.g Bluehost or HostGator
• Keyword Search tool - e.g. Wordtracker
• Squeeze Page Generator - e.g. Squeezetheme for Wordpress

First and foremost you need a website authoring tool. The one I recommend, if you hadn’t already guessed is WordPress.  Why Wordpress? Primarily because it’s free (open source) and has lots free tools you can bolt on to help you market your website. There is loads of online help (including this blog) for advice hints and tips on using Wordpress to build your income generating website.

Secondly, you need somewhere for your website to live, i.e. you need a host for your sites.  Here I recommend a Bluehost account.  This is not free, but is definitely good value for money. It will cost you around $100 per year, but his account can be used to host many websites, so you can have your main website/blog hosted here plus several others for additional marketing and sqeeze page activity. The beauty of a Bluehost account is the almost instand Wordpress installation scripts that are provided, at the click of a few buttons you can have a new blog installed and available for editing/viewing.

Thirdly, to help build content that will attract visitors you will need to know exactly what people are already searchng for. If you can provide content that matches the search words and phrases that people are entering into the search engines, then provided you’ve also done some research on the competition, you’re going to get some hits to your site. One of the best tools available for keyword research is:  wordtracker - Learn Wordtracker Here.

Finally, to help pull all things together and to create a great looking site for your content, and where you can quicly and simply build “squeeze pages”  so you can start building you contact list of potential buyers… then you can’t go wrong with sqeezetheme.com (for WordPress of course!)